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Mainroad Group

shift into winter

Time again for Mainroad’s annual Winter Driving Awareness campaign. This year we have a diverse  media campaign ready to go under the “Shift into Winter” campaign.

This campaign is focused on providing motorists with winter driving and winter preparedness information and  was funded by WorkSafeBC and  brought to you by the BC RoadBuilders Association, ICBC, BC Trucking Association, BCAA, and other stakeholders.   Look for the ads in your local community newspapers in our operating regions

Listen for the ads on your local radio stations in our operating regions

Watch for winter driving tips on this website

And don’t forget to check out for up-to-the-minute road and weather conditions.

With the first snow already falling in some parts of BC, it’s that time of year, folks, to