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Mainroad Group

Shift Into Winter

To address the issue of winter driving safety, a group of road safety stakeholders from across British Columbia formed the Winter Driving Safety Alliance in 2006.  As a member of the BC Road Builders and Heavy Construction Association, Mainroad is a Winter Driving Safety Alliance partner.  One of the group’s initiatives is “Shift into Winter“, a public awareness campaign designed to inform B.C. drivers about the importance of safe winter driving.

Winter causes dangerous conditions that require preparation, knowledge and skill to navigate safely. Snow, ice, slush, rain, and fog affect driving conditions in different ways.  When winter is upon us, the campaign is a reminder for motorists and residents to be prepared for winter driving conditions and the unpredictability of the season.

Mainroad is a visible supporter of the campaign

We actively promote Shift into Winter through the fall and winter season and especially during major weather events.  Utilizing all of our communication channels, hosting public facing events including local school engagement, purchasing advertisements, and producing public education videos, are just some of the ways we reinforce the message of being prepared for winter driving conditions and to highlight snowplow safety too!  We invite you to connect and follow us on social.

Prepare yourself for winter conditions

Before heading out, visit for current road conditions, weather forecasts, and real-time conditions via Drive BC’s webcams.  Please report accidents, unsafe road conditions and road kill to Mainroad’s 24-hour hotline.  This hotline is used to update DriveBC, dispatch additional personnel and record public communication as required.

Be Prepared | Learn how to drive in winter conditions

Being prepared for whatever winter throws our way is paramount.  Winter weather challenges our driving skills – make sure you’re up to the test!  Visit Shift into Winter for winter driving tips that could save your life when out on the road.

The Winter Driving Safety Alliance

Main Campaign Sponsors

Government of BC
Justice Institute of British Columbia
BC Roadbuilders and Heavy Construction Association
Insurance Corporation of BC

The Winter Driving Safety Alliance Partners

Shift into Winter is a joint provincial initiative supported by organizations committed to improving the safety of drivers during the winter months.

Members of the Alliance include:
Ambulance Paramedics of BC
Automotive Retailers Association
BC Forest Safety Council
BC Roadbuilders and Heavy Construction Association
BC Trucking Association
City of Prince George
Concrete BC
Government of BC
Insurance Corporation of BC
Justice Institute of British Columbia
Kal Tire
Pacific Coach Lines
Tire and Rubber Association of Canada
Wilson M Beck Insurance Group

If you are interested in becoming a member of the Alliance, contact us at 604.786.9566 or email

For more information about the Shift into Winter campaign and winter driving resources, please visit