Cone Zone

Cone Zone BC

The Work Zone Safety Alliance “Cone Zone BC” campaign is a road safety initiative that encourages drivers to take care when driving near roadside workers. The campaign educates drivers about roadside workspaces and what they can do to reduce the risk to both worker and driver – reduce their speed, avoid driver distraction, and respect the roadside as a workplace when driving through the “Cone Zone.”

Behind every cone is a worker at risk. Every day thousands of workers in British Columbia work in the “Cone Zone”, a high-risk environment in close proximity to traffic. Municipal workers, landscapers, flag people, tow-truck drivers, road construction and road maintenance workers, telecommunications and utility workers, and emergency and enforcement personnel all work in the “Cone Zone.”

Watch our 2014 Cone Zone Campaign Video

Watch Cone Zone Campaign event at Agrifair August, 2014

Mainroad is a key partner in the Work Zone Safety Alliance and a visible supporter of the annual “Cone Zone BC” campaign. In 2013, Mainroad created a unique onsite ride at the Cloverdale Rodeo designed to emulate real-world situations and teach pre-drivers about cone zone driver safety, information that is not always taught in driver education courses. The Go-Kart Experience, designed for children aged ten to sixteen, is a learn-to-drive circuit with a “cone zone” theme that resembles a real-world roadside work zone. Riders drive one of four go-karts three times around the course passing life-sized road maintenance vehicles, construction equipment as well as eight foot high illuminated orange cones. The circuit is managed by traffic control personnel and riders/drivers must obey their direction just as they would in a real-world situation. When the ride is over, the rider/driver’s name is entered into a daily prize draw.

The Go Kart Experience has become an annual Cloverdale Rodeo ride attraction, a learning opportunity for fair-goers and a timely event to kick off the Cone Zone campaign.


In addition to the Cloverdale Rodeo, Mainroad actively promotes the Cone Zone BC campaign June through August on Twitter by posting daily tips on how to drive safely in a Cone Zone. Follow us @mainroadteam.

Three Simple Acts Can Save a Worker’s Life.

Every day thousands of workers in British Columbia are depending on drivers to keep control of their vehicle in a Cone Zone.

Here’s what they want you to do:

  1. Slow down and drive with extreme care near a Cone Zone.
  2. Stay alert and minimize distractions. If you are using a hands-free device, end your call immediately.
  3. Show respect for the person working at the side of the road. Make sure to give them space (move over to another lane, if it’s safe to do so) and follow their signs and directions.

More information at

Members of the Work Zone Safety Alliance include:

  • Actsafe
  • Automotive Retailers Association
  • BCAA
  • Ambulance Paramedics of BC
  • BC Construction Safety Alliance
  • BC Flagging Association
  • BC Hydro
  • BC Landscape and Nursery Association
  • BC Municipal Safety Association
  • BC Road Builders and Heavy Construction Association (Highway Maintenance Contractors)
  • FortisBC
  • IBEW
  • Insurance Corporation of BC
  • Justice Institute of British Columbia
  • Ministry of Public Safety and the Solicitor General
  • Ministry of Transportation and Infrastructure
  • RCMP
  • RDM Enterprises
  • Shaw Communications Inc.
  • Telus
  • The Community Against Preventable Injuries
  • Vancouver Fire and Rescue Services
  • Vancouver Police Department
  • WorkSafeBC

Find out how you can help roadside workers stay safe when driving in the Cone Zone by visiting